Grabbing someone’s attention these days is becoming a bigger challenge. There is no end to the distractions and with a million and one things fly across our sight lines every day, we barely have time to process one piece of information before another piece comes along and knocks it out of our heads. So how do you get an edge? How do you make sure your message sets up camp in a client’s mind?
Research has shown that ‘diving in’ is a good way of standing out. Ok, we’re not talking slipping on a pair of Speedos and goggles and doing a somersault from the top board here.
Allowing interested consumer to fully immerse themselves in what you have to offer has been proven to get results.
It’s all about what memories we retain and a virtual reality tour has greater chance of fusing images to someone’s mind than run-of-the-mill 2D images, whether they are on a computer screen, phone or tablet.
According to the findings from research carried out at the University of Maryland, an exposure to virtual reality materials improved people’s memories by almost 9%.
That is a huge edge to have over the competition when you consider a one or two per cent edge can be the difference between converting engagement into custom.
The study found that a virtual reality experience can make the participant really feel a part of something and can radically affect how they interact with the material at hand.
When you transfer this to a property marketing setting, the benefits are obvious. An immersive experience not only allows a client to get in deep, but also show them that you are an innovative and forward-thinking company. It could determine whether you sink or swim.
The idea of using virtual reality to market property has been around for a while now, but it seems some are still a bit wary about dipping their toe in the water. But with the benefits of commissioning a 3D virtual reality tour obvious, instead of asking ‘why’, shouldn’t the question rather be ‘why not’?
Why not allow your client to visualise the proposed layout and design?
Why not let them customise the property to their own unique needs from the comfort of their own home?
Why not iron out any problems and avoid wasted time and money before construction gets underway?
Isn’t it time you took the plunge and turned heads with a 3D virtual reality tour?